The Smart Nonprofit's Guide to Peer-to-Peer Fundraising During Year-End

identify and recruit your dream team

Discover which supporters make the best P2P participants and get actual conversation scripts that address concerns and build confidence.

The support systems that drive participation

From realistic goal-setting to recognition strategies, learn what makes fundraisers feel prepared and excited.

A month-by-month action plan

Follow a clear timeline from October through May that turns cultivation into successful campaigns—no more last-minute scrambling.

retention is your secret weapon

Your top 30% of returning fundraisers drive the majority of P2P success. Learn how to keep them coming back.