September 17, 2026
2:00 pm

From Application to Sold Out: Growing a Charity Bib Program

Every major race handles charity partnerships differently, from when applications open to what it takes to grow your bib allocation once you're in.
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About the Webinar

We're bringing together race organizers and charity program leaders for a candid conversation on what it takes to get accepted and keep growing year over year.

Hosted By
Nicholas Acosta
Director, WCPG
Max McGillivray
Charity Teams
What we will talk about
How application timelines and requirements can differ from race to race, so you know what to check rather than assume
What organizers look for when evaluating a new charity partner
What separates charities that grow their bib allocation from those that stay flat
Real mistakes and missteps panelists have seen from applicants, and how to avoid them

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