Year-end is when giving peaks, and it's also when the small frictions in your fundraising tools cost you the most. A donor who has to hunt down matching gift instructions on their own. An email that doesn't quite match your brand because the builder can't do what you need. A sponsor package that can't flex when a sponsor's request changes after the fact. None of these are big problems on their own, but they add up during the season when every dollar and every donor relationship counts.
This month's updates are aimed at closing those gaps, so you can focus on year-end momentum instead of platform limitations.
New Integration With Double the Donation
Many donors have access to employer matching gift programs that can double or even triple their contributions! Our new Double the Donation integration automatically discovers these opportunities in real-time as donors give, then sends follow-up emails with instructions for submitting their gift for a match.
More Control Over Your Emails
We've upgraded the Message Builder to give you more flexibility when creating emails. Add custom sections like text blocks, images, buttons, and dividers, set header images, customize your colors, and send test emails before hitting send.
Update Sponsor Packages At Any Time
After you create a sponsor package, you can now go back and adjust ticket selections and change ticket quantities without starting from scratch. This makes it simple to accommodate sponsor requests that come up after the initial package is set up.
What This All Means for Your Year-End Season
These updates share a common thread: they remove small pieces of friction, for donors and for your team, right when year-end giving is at its highest. A donor who submits a match without extra effort. An email that looks like it came from you. A sponsor package that adapts instead of starting over. None of it is flashy, but it adds up to more revenue and less manual work during your busiest season.
Ready to see how these updates fit into your year-end plans? Get in touch to learn more.
