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The Smart Nonprofit's Guide to Peer-to-Peer Fundraising During Year-End

Most nonprofits scramble to recruit peer-to-peer participants right before their spring events. The secret to P2P success? Start cultivating your fundraising champions during the year-end (when donors are already engaged and generous), so they're ready to launch when event season hits.

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Identify and Recruit Your Dream Team

Discover which supporters make the best P2P participants and get actual conversation scripts that address concerns and build confidence.

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The Support Systems That Drive Participation

From realistic goal-setting to recognition strategies, learn what makes fundraisers feel prepared and excited.

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A Month-By-Month Action Plan

Follow a clear timeline from October through May that turns cultivation into successful campaigns—no more last-minute scrambling.

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The dialog is here

GUIDES

The Smart Nonprofit's Guide to Peer-to-Peer Fundraising During Year-End

Identify and Recruit Your Dream Team

Discover which supporters make the best P2P participants and get actual conversation scripts that address concerns and build confidence.

The Support Systems That Drive Participation

From realistic goal-setting to recognition strategies, learn what makes fundraisers feel prepared and excited.

A Month-By-Month Action Plan

Follow a clear timeline from October through May that turns cultivation into successful campaigns—no more last-minute scrambling.

Retention is Your Secret Weapon

Your top 30% of returning fundraisers drive the majority of P2P success. Learn how to keep them coming back.

Join the thousands of nonprofits raising money with Pledge It.

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