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Build every link your campaign needs

Enter your campaign once, check off your channels, and get a complete set of tracked links with consistent naming. What are you promoting? Pick a campaign type to pre-check its usual channels and suggest a name. Everything stays editable.

Your campaign link The page you are promoting, for example your campaign homepage or donation form.

This does not look like a full link yet. It should start with https://

Name this campaign One name for this push, used in every link as utm_campaign: fall-fundraiser, giving-tuesday-2026

Which channels are you using? Each channel gets its own link with a preset source and medium, so your reports separate cleanly.

Your own channels Optional. Add anything not listed, with the source and medium your team uses.

Your link set will appear here.

The CSV has one row per channel (channel, source, medium, campaign, link). It doubles as your naming convention document: share it with everyone posting links.

Build a single link

For one-off links. Only the first three fields are needed for most campaigns. Your campaign link

This does not look like a full link yet. It should start with https://

Where are you sharing it? Pick a preset to fill in the source and medium, or choose Custom and type your own. Where does the click come from? This is utm_source: email, facebook, partner-site

What type of channel is it? This is utm_medium: newsletter, social, paid-search, qr-code

What push does this link belong to? This is utm_campaign: july-appeal, giving-tuesday-2026

Running search ads? Optional. The keywords you are bidding on (utm_term).

Testing two versions? Optional. Tells them apart (utm_content): header-button, appeal-a

Custom tracking codes Optional. Extra fields beyond the standard five. Enable each code name in your Pledge It organization settings so it shows up in reports.

Your tracked link will appear here.

Tip: keep values lowercase with hyphens instead of spaces, and use the same spelling every time. Reports treat email and Email as two different channels.